go south
volume
British pronunciation/ɡˌəʊ sˈaʊθ/
American pronunciation/ɡˌoʊ sˈaʊθ/
01

to experience a sudden and significant decline, deterioration, or devaluation, often unexpectedly or rapidly

What is the origin of the idiom "go south and when to use it?

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The origin of the idiom "go south" is unclear, but it is thought to be related to the idea of traveling south, which was historically associated with moving away from civilization or safety into more dangerous or uncertain territory. Over time, the phrase has come to be used more generally to describe any situation where something is not going well, whether it be a project, a plan, or any other situation where the outcome is uncertain or negative.

02

to depart or leave a place, often with the intention of avoiding a difficult or uncomfortable situation

What is the origin of the idiom "go south" and when to use it?

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The idiom "go south" is believed to have originated in the United States, particularly in the mid-19th century. The phrase likely draws inspiration from the idea of the South being associated with warmer climates and a more laid-back lifestyle. Over time, the phrase has evolved to encompass the broader meaning of leaving to avoid a challenging or undesirable circumstance, regardless of geographical direction.

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